Why is it so hard to save money for some people and not for others?

Why is it so hard to save money for some people and not for others?  

A lot of time I sit down with my clients and ask them questions about their goals and their dreams and the age they would like to retire.  

Once we are done, I spend a few hours reviewing what they said and their current financial situation and create a plan for them, (better than what they have of course) and show it to them.  

They get so excited when they see that implementing the plan will get them so much closer to their goals and dreams, and they want to separate as much as possible to reach those goals. 

However, after a month or two, they are not as excited about saving money and having that money going to investments, even their wealth will be growing. 

Why is it that after a few months, they neither want or feel that they can save as much as they committed to?  

Why is it so hard to save money for some people? Or rephrasing it, why does it seem that...

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